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Local SEO: 6 Factors to Consider for Over All Success

Like it or not, online search is the default mode of finding information for many people. If you’re a business owner, this means that you need to have a strong local SEO presence to be found by potential customers and buyers. When it comes to Local SEO, there are a lot of things to think about if you want your business to be successful. You have to make sure you target the right keywords and regularly publish fresh content. But even with all that done right, there are still other factors at play that can impact your ranking and visibility. 

In this post, we’ll discuss six lesser-known Local SEO factors to consider for your business success. Let’s get started.

1. Customer Reviews

Having positive, useful reviews across the web is an important factor in Local SEO. The more reviews you have, the more likely people will find you through organic search results. While reviews don’t directly impact your ranking, they help people make an initial decision about whether or not to visit your website, which can lead to them choosing your business over another.

Even if someone isn’t ready to book their next vacation rental, hotel stay, or dinner reservation right that second – they are more likely to remember you when the time comes. Reviews are an indicator of quality, which can even lead to increased foot traffic from people already in the area.

2. Social Media Engagement

In recent years, social media channels have evolved from a place to connect with friends and share personal information into a platform for people to get the news. Everyone is on Facebook, Twitter, or some other form of social media at this point. If you want your local shop or business to be found in search results by new customers looking for what you offer, it’s important to have an active social media presence. This means regularly posting useful and engaging content (not just your location and hours of operation), responding to consumers who are reaching out to you, and building an online community around your brand.

Suppose people interact with your business on social media pages. In that case, this acts as a solid signal for search engines that your business is active, popular, and has plenty of positive reviews. This also means that you need to manage your social media profiles actively. It’s not enough to post new content once in a while – customers want to see consistent updates from the brands they follow.

3. YouTube Video Marketing

Internet users are two times more likely to look for a video of your product than they are to read about it. Aside from sharing valuable content on Facebook, Twitter, and other social media channels, it’s important to have videos on your website or landing pages. YouTube is currently the second largest search engine in the world (behind only Google), so it’s vital to have videos on your website that show the world how awesome your business is and embed it on your website.

You can create product tutorials, demonstrations of how something works, or even testimonials from past customers! Don’t forget to create an engaging intro video and a custom thumbnail for each video you upload to your channel. This will make it faster for people who discover your videos through search engines to find the information they need and want before they click on the video itself.

4. Mobile Responsiveness

Mobile search is also taking the world by storm and shows no signs of slowing down. If you’re not catering to mobile users with your website, you are missing out on a significant portion of your audience. Today’s customers are looking things up online via their smartphones, tablets, or other mobile devices more often than on a desktop computer. It’s important to have a strong mobile SEO strategy in place if you want your site to be found when people are on the go.

Mobile visitors aren’t just using Google either – they’re using Siri, Siri Suggestions in Safari, and other third-party apps that provide search results from a variety of sources. These apps provide a direct path to your site and also offer information that will help you rank higher in traditional search engines.

5. Website Loading Speed

Website speed is another key factor that can affect how well you rank in local searches. If your website takes too long to respond, people will get annoyed and move on to something else. Google has confirmed that page loading time does play a role in their algorithm, so it’s vital to keep this in mind when building out websites for clients.

If your website takes too long to load, people will get annoyed and move on to something else. Google has confirmed that page loading time does play a role in their algorithm, so it’s significant to keep this in mind when building out websites for clients.

6. Local Citations

In addition to having a strong presence on search engines, it’s vital to make sure that your business is listed in online directories. This includes Google+, Yelp, Bing, Yahoo Business pages, Yellow Pages, and other sources for local businesses. 

It’s easy to build citations – you can even do it yourself. There are also sites such as Whitespark and Citation Labs to help you with the process. The more citations you build, the higher your business will rank in local searches on Google and other search engines.

Summing It Up

So there you have it – six factors that play into how well you succeed in ranking to local search results. No matter what industry you’re in, you need to actively manage your website and digital presence if you want to rank well organically. It’s not just about being found on Google, but also being seen as a credible source for your customers in their area. Use this guide to develop an effective local SEO plan, and you’ll soon see more people coming through your door or opening up your emails with curiosity rather than skepticism.

Editorial Team

The Wavegen editorial team publishes content daily. To get in touch please use the contact page.

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