The distance between your social media and your website should be kept minimum, that is the latest marketing strategy to adopt. Having your brand active on social media isn’t enough now.
The integration of social media and websites is helpful in so many ways not to miss this marketing trend. The majority of your audience spends considerable time on their social media accounts, this has become the best pathway to make your audience reach out to you themselves.
Ways To Integrate Social Media On Website
To make it easy for you here were have listed some of the strategies you can use to integrate social media into your websites to increase sales:
1. Add social share plugins to each of your product pages
Do you have an e-commerce website? Marketing has been made so easy for e-commerce websites with the emergence of social media.
To maximize the reach of your products, you can add social media plugins under each of your products so that users can share your products if they wish to on social media platforms.
However, it should be noted that only those social media platforms that receive maximum engagement should be placed rather than a stream of all of them. The perfect picture-oriented platforms for products are Instagram, Facebook, and Pinterest.
The social media icon should be placed so that it is easily visible and accessible to the users.
Doing so will increase the visibility of your products to your target users and also will direct the traffic to your website even more. Following these two, the sales will automatically be affected positively.
2. Create a social wall on the website
Embedding social media feeds on the website will enable you to add user-generated content on your website. When UGC is displayed on your website with the help of mentions, hashtags or usernames in a grid form, the so created display is known as the social wall.
The social media feeds on the website are the best way to make use of your hash-tagged posts and the other UGC campaigns were undertaken. Adding UGC to the website in itself is enough to drag sales to your website.
When social media aggregator tools filter posts and place the best feed from all the social media platforms, it makes users realize the popularity and reach of any brand. This makes them rely on and trust the brand better.
Various tools in the market can help you in embedding social media feed on your website within seconds. All you need to do is generate a code and paste it on the backend of your website and the social wall will start to appear on your website.
Most of these tools come with stellar features of moderating the social media feed for you, beautify it and also provide excellent analytics feature to track the performance.
You can know the benefit of adding a social wall to the website using the Analytics feature.
3. Embed social media videos
Video content is the most engaging form of content that brands can use to seek the user’s attention. A short video that focuses directly on the main point is the best way to make users engaged and interactive.
Moreover, moving pictures are understood better and have a long-lasting effect on memory.
Embedding social media videos like that of Instagram and Facebook on the website as they are usually shorter can provide greater leverage to brand sales.
You can also turn lengthy blog posts into videos and try to convey the information in the form of video to lure customers.
Videos increase user engagement with the website and will make users stay longer on the website. And as it is said, the longer a user stays on a website, the greater are the chances of turning it into sales. Thus, videos can play a great role in increasing your sales.
4. Add social media commenting system
Integrating the commenting system on websites makes communication with different customers easy and flowing. A social-based commenting system like Disqus and Facebook comments are among the popular ones.
These commenting systems first want their users to sync in with their social media account by logging in to one. Logging in enables only genuine users to comment on eliminating the presence of trolls and scam accounts.
Also, these commenting system filters the comments and make the ongoing conversation more meaningful by displaying the most helpful and popular conversation on the top.
This enables other users to find relevant information easily and swiftly.
More than 80% of the users search for online reviews before making the final purchase. This social media commenting system can help your customers to make buying decisions by going to the conversations and as well be indulged in it too.
5. Add social media reviews
Another advantage you can take of social media is by showcasing the social media reviews on your website. As customers highly prefer to search for product reviews online before buying anything, showcasing authentic and positive product reviews right before their eyes.
You can showcase this social proof by adding in such Instagram comments that reviews your products best or the number of comments and likes on your Facebook account. Displaying all this on your website will change the way website visitors will portray into their minds.
This could also facilitate higher conversion rates and more traffic to the website.
So, these were some of the ways you can adopt to integrate social media into your website and benefit from it wholly. Social media benefits brands at large.
When a user searched you on social media, he should be able to be directed to your website easily without making a user being forced to do so but upon his own wish.
Integrating social media and website enables you to bridge the gap between the two and thus users may end up on your website providing greater leverage to your sales.
Article submitted by guest author Alice Herman