The old days when Search Engine Results Pages used to show nothing but a few blue links resulting from a keyword search are gone for good. Google is becoming more and more visual: inside SERPs, you see all kinds of visuals, such as logos, photos, product images, videos, etc. So if you want to be on the top and stand out, the thing to do is to embrace a visual marketing strategy to boost your SEO.
Wondering how to enhance your visual content to get the best results and increase your domain authority and traffic to your site? Visuals provide more information at a glance, a great opportunity of repurposing existing content, and helps you to get more backlinks, as we’ll see in detail below.
One of the main benefits of using visuals is conveying information in an easy, engaging way. These days, users have no time nor patience to read big blocks of texts on the internet. So you can use visuals to communicate in a more quickly and memorable way. Infographics, for instance, are a great tool for storytelling, data visualization, or simply showing statistics in a quick and easy-to-understand way.
And this is especially useful when it comes to social media. Using well-design infographics can be a trigger that will increase traffic to your blog. An excellent way to use graphics is summing up the main information of a post from your blog in an eye-catching way. Do not forget a call-to-action to redirect users to the full content. See this example below:
This infographic summarises a blog post in an engaging way, and was created to be shared as a carousel on Instagram. You can use infographics to tell a story, visualize data, compare, and much more.
Repurposing Existing Content
You don’t need to reinvent the wheel every day. As we’ve said above, infographics are great tools if you want to draw attention to your content and engage your audience, and you can use infographics in many different ways. A good practice, for instance, is to repurpose existing content on your blog.
You can start by using Analytics to find out the most popular content on your blog and creating an infographic to present the main information in an engaging, eye-catching way. If it is well-designed enough, chances are it will be shared by your followers and reach new audiences.
Sew this infographic on coping with stress during a crisis to get a clearer idea of how it works.
You can share these visuals on Instagram or Facebook as a teaser to popular existing content. Because you know people are interested in this subject. Creating content is a time-consuming task while using infographic templates to create well-designed graphics is easy and quick.
Good visuals can increase your content’s share rate and readability; hence, it can improve your SEO metrics in a three-folded way: Increasing traffic to your site, improving average time on site, and getting highlighted on SERPs.
See below how to create an infographic from existing content (and also check by yourself how powerful graphics are when it comes to summing up information in an entertaining way)
Whether you work in the marketing industry or not, visual content can sustainably boost your social media growth. Even if your blog is brand new, or you still don’t have a popular post yet, Google Analytics, Buzzsumo, or Ahrefs will help you find content that your audience is actually searching for. After doing this, you can rely on a free infographic maker to create your own visuals.
It is well-known that getting high-quality links to a site is one of the top-ranking factors. They signal to Google that you are an authority and your content is valuable. You should rank higher because your content is more likely to help users more than your competitors.
And you also can rely on visuals to get more backlinks as others websites are more likely to share content with great imagery that illustrates the information they are providing.
Imagine you are a health or fitness business, and you want to provide tips on a healthy lifestyle. In this case, you can rely on mind maps that explain health concepts or your business offerings.
You can share mind maps on your social media, blog, and more. Check this health mind map template, for instance.
This mind map is perfect to be shared by blogs and social media users, increasing your content’s engagement.
What is a mind map?
A mind map organizes information visually and begins with a central idea from where supporting ideas branch out. Mind maps are useful for brainstorming, project management, and create strategies, to quote a few. But let’s stick with their role on marketing strategy for SEO.
Take a look at this marketing mind map, for instance, and see how this type of chart can be eye-catching and easy to understand.
This mind map template works well on a blog post. It helps your audience to have a clearer idea of the topics and how they are related to the mains subject of your article. You also could use it when sharing your article on social media. This way your post would get more attention, sharings, higher click-through rate, and engagement. Turn even regular content into an SEO booster!
As you can see, using lots of decorative visuals make a mind map more engaging. Rely on icons, illustrations, shapes, and colors to organize ideas, create visual hierarchy and impact your reader.
You achieve visual hierarchy by creating different visual weights: different sizes, shapes, colors, positions, and density.
The design of a graph always depends on the information you want to share, so start by asking yourself what the main questions you want to answer are. And don’t forget to put yourself in your readers’ shoes: What do they need to understand? What is their level of knowledge on the subject? How in-depth do you need to go?
Optimize your Visuals for SEO
Creating great visual content will certainly help you improve many of your SEO metrics. Still, you can go further: by optimizing visuals for SEO, you will boost visuals’ potential.
There are three crucial fundamentals that you can easily follow to optimize visuals for SEO and get the most of your content:
- Compress images, so your website will have a better load time without harming image quality.
- Use keywords in both alt text and file names, so google can find and display your images on searches.
- Use image captions in a descriptive, meaningful way, ensuring the context of the image.
Furthermore, you can rely on Text Optimizer. This tool helps you create texts to meet Google’s users’ expectations, to make sure the proper context involves your images.
Besides that, the filename is the first attribute you should optimize in your image. Well, it is the easiest thing to do and a very important aspect. Think of a descriptive name for your file before uploading it to your website. For instance, instead of naming an infographic as “info_3”, do it based on its content. Otherwise, your CMS will create a URL such as “www.site.com/files/info_3.png”. And you want your URL to be something like “www.site.com/files/ecommerce-guide-infographic.png.”
On all occasions, use the right keywords, make alt tags unique (don’t go copying and pasting tags), and be descriptive.
In a nutshell: Include your keyword in the following:
- Meta description
- In the filename of your infographic (URL)
- In the alt tags
Being the #1 Without ranking #1
Even if you don’t rank #1, getting a higher click-through rate than your competitors is not out of the reach when you outperform them on the visual side. Images catch the eye more than texts, so users will skip over even the top-ranked if you manage to make Google provide them with your images.
And there are lots of places inside SERP where Google can show your images. And dominating Google’s visual search elements will help your organic search engine visibility in many ways, such as generating traffic from image carousels and featured snippets, among others.
Use More Images
Use high-quality, unique images on every old and new page of your site. But the “more, the better” is not necessarily true, though. Don’t use out-of-context images. Be picky and only use visuals that will add value to your content. Always contextualize your message everywhere, from content to product pages.
Identify Backlink Opportunities
As we’ve said before, visuals can improve your SEO due to their shareability. But sometimes, people are sharing your content on their websites without crediting you. If this is the case, you are losing an opportunity to generate backlinks, so let’s see how to fix it.
Google Images offers the Reverse Image Search, a feature you can use to search using images instead of texts. It is a great and yet underused tool that returns sites that include the exact image or other sizes of the image you searched for.
Once you’ve found sites using your images without creating you, reach out with a friendly email providing a link to the page the image was published on.
Visual content marketing has changed the face of the internet. It has significantly impacted social networks, search engine rankings, and SEO strategies. If you want to increase brand awareness and get more backlinks or simply drive more traffic back to your blog, using visuals will make your content stand out in the internet landscape.
With your strategy in place, you can put these simple yet effective ways to optimize your visual marketing. And see your SEO metrics improve.