“Content Is King!” – by now, you might have heard this phrase say for a gazillion times.
Well, that shows exactly how much content marketing has become prevalent in the digital realm. Simply put, what was once just a simple approach to stay ahead of the competition, has now turned into a necessity for businesses alike.
What’s more, content marketing has become the core of every digital marketing campaign meaning behind every brand you’ll find a bag of relevant content.
But why is content marketing important for your business? Here are the top 3 reasons:
- Firstly, it’s completely about relationships – with your target audience, consumers, and influencers.
- Secondly, it’s authentic – no slimy strategies, just value!
- And thirdly, it does work – content marketing boosts your conversion rate by almost 6 times when compared to conventional marketing.
However, the real question isn’t about – whether or not content marketing works for your business (the answer to that is a big ‘YES’). Rather, it’s more about – whether or not content marketing is the “right choice” for your business.
Also, here’s the thing when it comes to content marketing – you either dive straight into it or simply steer clear; there’s no toe in the water!
Why we’re saying this, is because if you do not create compelling content and share it relentlessly, you will be merely creating a lot of noise – noise that no one wants to hear. As a matter of fact, you need to create content that’s worth reading and if you can’t, it’s better that you stay away.
Now, if you’ve started wondering whether or not you should be taking up this approach, this article is just what you need.
In the piece, we have explained how much effort, money and time is involved in content marketing and what end-results you’d receive if it’s the right option for your business.
Let’s dive in!
Content Marketing – The Essentials
When it comes to making sure that your content marketing is a hit, you need to commit to excellence.
That might seem quite easy, but what exactly does it mean to commit to excellence?
It basically means:
- Writing an easy-to-read and spell-checked content
- Focusing on visually appealing images
- Properly formatted content (make that white space your best friend!)
- Providing a simple yet insightful takeaway
Whilst touching these crucial factors is no mean feat, it’s best not to take up content marketing if you aren’t prepared to apply any of these points.
Besides, of the 4 points, the ‘simple yet insightful takeaway’ point is extremely important. In simple words, your content needs to teach something valuable to the readers.
Along with these points, there are 4 other questions that you should ask yourself before publishing any content. These include:
- Is your article well-written?
- Is the headline catchy enough?
- Is your piece conveying what’s promised in the title?
- Does your article have that ‘WOW’ factor that will amaze your readers?
All this might seem too much and you have probably started second-guessing your thoughts on taking up content marketing.
But before you drop the plan, we’re sure one question may be running in your mind –
How Many Hours Do You Need to Spend on Your Content Marketing Tactics?
Well, the answer to this question highly depends on the number of posts you’ll be writing and the time required to create and promote your content.
Normally, it might take around 3 hours for you to create a post.
So let’s say if you’re planning to post one content every week, then the total time spent on writing and promoting the post would be roughly 6 hours. However, in the initial days, there are chances of it being higher since the entire process will be completely new to you.
The number of posts could be less (once every month) or more (2 to 3 every week) based on the availability of your resources. If you wish to lower the overall time required to prepare and promote your content, then you can approach a creative b2b marketing agency to help you out.
What Is the Overall Content Marketing Expense?
One of the best reasons why your business should take up content marketing is because it is amazingly flexible in terms of expense.
Based on the amount of time you wish to invest in a post, you could spend as little or as much you want. As a matter of fact, content marketing will cost you 62% less when compared to outbound marketing. It also produces 3 times more potential leads.
On the other hand, if you do not have enough time to write a post on your own then, as mentioned in the previous point, you can partner with a marketing agency.
When it comes to content marketing, you can also leverage its monetary aspects like native and display ads, PPC, paid influencers, etc. Nonetheless, it is always better to take up the organic approach like networking or SEO.
Return on Investment – What You Should Expect
Note – Content marketing won’t work within just a couple of days; it is, in fact, a long-term strategy.
As per Moz, it is believed that your content marketing campaign can take nearly 6 months (a time frame usually termed as ‘The Gap of Disappointment!) to display effective results for the efforts put in by you.
That said, do not panic or immediately cancel the entire campaign.
The time period can differ for you and you may achieve results faster or slower than what you had expected.
Will Content Marketing Work for Your Business?
Regardless of whether you are an online eCommerce business, a bar beer mat printing company, or a travel agency, content marketing can surely work for you. All you need to do is find answers to these questions:
- Are you ready to offer valuable content to the readers?
- Are you prepared to sign up for this long-term commitment?
- Can you take out at least 6 hours to create and promote compelling content or partner with someone to do that for your business?
If you answered “no” to any of these questions, then probably you must steer clear of content marketing.
But if your answer was “yes”, then it’s time for you to start creating a powerful and insightful content marketing tactic. Once that is done, you can start writing your first blog post!