Marketing

10 Key Components of a Successful E-commerce Website

We live in a digital world. Whether it’s to socialize or for your job, there are a lot of things that we can now accomplish with the help of the Internet.

Even when you want to start your business, you can do that through the internet as well. In fact, selling products online gave birth to the entire industry of e-commerce today.

Starting your own e-commerce business has its own sets of challenges, but it’s a lot more accessible for people to start. However, one of the non-negotiables of starting your own e-commerce business is having your website. After all, this will serve as your online store and headquarters that potential customers will go to when they want to buy from you.

With that said, there are specific factors that you should consider when you make an e-commerce website to ensure success. If you’re looking to upgrade, improve, or start your e-commerce site, then here are ten critical components that you shouldn’t forget:

High-Quality Product Images 

When people are shopping online for specific items, the first thing they’re going to see is the product images that you put.

If you want that particular item to sell, you want to make sure that you have high-quality product images uploaded. You can also post photos that you took yourself.

The key to good product images is lighting. If the product isn’t at the center of the photo and the details are difficult to see, then it’s not a high-quality product image. 

Given the fact that online stores make it difficult for customers to see the product face to face, they will rely on the images that you upload. Therefore, it makes sense to invest in your product images to help attract and retain your potential customers. 

User-Friendly Navigation

User-friendly navigation should be one of the priorities of your web design.

According to Kenneth Sytian of Sytian Productions Website Design Philippines, make sure that people visiting your website can easily navigate through it without any difficulties.

Several factors make a site easy to navigate. For example, putting a menu at the top of the website that links to significant webpages is an essential requirement.

An excellent way to test that is by ensuring that a customer can get to the page they want with just two to three clicks. If they were able to look for what they need on your site with ease, it’s a sign that you’re doing good.

On the other hand, you’ll know immediately that your website is challenging to navigate if you find that visitors click out of the site fast.

Try to look into improving your website navigation as much as possible, so users have a great user experience while they’re on your site.

Mobile Responsiveness

Photo by Szabo Viktor on Unsplash

A lot of internet users nowadays aren’t just accessing the internet through a desktop or laptop. A more accessible gadget that people have in their homes that enable them to access the internet are their mobile phones.

Therefore, when you are designing your e-commerce website, make sure that you take that into account. You want to make sure that your site still looks beautiful and is easy to navigate even when users are on their phones or other gadgets.

If your site has the optimization for mobile responsiveness, it reduces the bounce rate, which can help your website rank higher on search engine results.

Good and Usable Shopping Cart

One of the most critical parts of any e-commerce website is their shopping cart. If your e-commerce website doesn’t have a shopping cart, then you aren’t going to make any sales.

Without a shopping cart, then this means that your e-commerce website is incomplete.

When you are creating the design of the shopping cart of your website, make sure that you have all the critical components that go with it.

You have to include options that allow customers to reduce or change the quantities of the item they’re purchasing. There should also be options to input discounts or promo codes. They should also be able to choose their shipping choice.

Don’t forget to include the ability to remove or add new products in their shopping cart. Payment options are also a vital part of your shopping cart. 

Clear and Accurate Product Descriptions

We already mentioned how vital it is to have high-quality product images on your e-commerce website.

Another component of a successful e-commerce website is something that accompanies your high-quality product images, namely the product descriptions. The product descriptions contain information about the product that you are selling.

For example, it should include the ingredients of the item. The dimensions and size of your product are also a piece of vital information to leave.

You can also include information about the specific parts that your customers can expect when they choose to buy a particular product. 

Product descriptions are also an excellent place to persuade and describe your products to make them more attractive. 

Easy Check-Out Process

Aside from a functional and usable shopping cart, you should also keep in mind that your e-commerce website needs to have a smooth check-out process.

There’s no point in having a fancy shopping cart mechanism on your site if the check-out process is annoyingly inconvenient for your customers.

The check-out is the point of the website where everything should be a simple as possible so that your customers don’t end up leaving their cart.

You should also ensure that there are a variety of payment options available to your customers. 

Straightforward and Simple Design

Photo by Igor Miske on Unsplash

When it comes to web design, people who don’t know how it works tend to go overboard.

Hence, you should keep in mind that your e-commerce website is not a scrapbook of web design elements that you find attractive. What you should remember is that your e-commerce website should be catering to your customers’ needs. 

You can keep your designs creative, but you should also keep them clean, straightforward, and easy to understand. The login and signup options should be prominent on your website, as well as other significant actions that your potential customers could take that you want them to take.

Convenient Search Tool

A search tool is especially important if you have a ton of items inside your e-commerce store.

Nobody wants to rifle through your entire catalog for one thing that they need. Your search should also have filters to help your customers specify and dial down their searches.

You should also include categories so that your customers can find what they’re looking for based on specific ideas that they have on their items. 

Show Related Products

Another extra component of a successful e-commerce website is its ability to show related products that your customers have shown interest in.

You can position and show relevant products on specific parts of your e-commerce website. You can add related products below each product page to help users find something similar or complementary to what they intend to buy.

You can also include a Related Products section in the shopping cart so that they can easily add these products on their cart if they wish to do that. 

Multiple Payment Options

Photo by Roberto Cortese on Unsplash

As mentioned before, the check-out process would be as simple as possible. One way to do that is to include multiple payment options.

If you want to increase your sales, then you have to accommodate the specific paying conditions of your customers. You should include a variety of options.

You can start by incorporating the major payment options or portals that your customers likely have access to. For example, any major debit or credit card, and then you can branch from other payment options such as bank transfer.

Conclusion

There are plenty of e-commerce websites available online, which makes it tough to stand out sometimes.

However, if you want to be successful, then you have to make sure that your e-commerce website is running excellently. By ensuring that you have the ten critical components listed above, you have the foundation to start a successful e-commerce website and business.

Check back on the list above now and then to see whether your website is up to par and then accommodate accordingly. 

Submitted by Juliette Anderson

Editorial Team

The Wavegen editorial team publishes content daily. To get in touch please use the contact page.

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